Corporate Video Shoot Preparation: The Ultimate Guide

Bringing your team together for a video shoot can feel overwhelming, especially if it’s their first time in front of the camera. However, with the right guidance and preparation, your team can not only handle it but even enjoy the process. Here’s our ultimate guide to getting everyone ready to shine on filming day - so you can produce content that genuinely connects with your audience.

Watch this helpful teaser before reading...

1. Start with Key Questions

The foundation of a successful video starts with a few essential questions. Answering these can set the tone for everything from your messaging to the visual style:

• What’s the Purpose?  Be clear on what your video aims to achieve. Is it promotional, educational, or internal? This affects everything, including who should be on camera.

• Who’s the Audience?  Define who will be watching. Whether it’s internal teams, potential clients, or external partners, knowing your audience helps shape your approach.

• What’s the Call to Action?  What do you want viewers to do after watching? Ensure your team is aligned on this goal so that the final video drives the right action.

Bonus Tip: Share these insights with everyone involved in the shoot, so they understand the big picture.

2. Dress for Success: Wardrobe Tips

What you wear on camera makes a difference, not just in how you look but in how comfortable and confident you feel. Here are our top wardrobe considerations for video day:

• Match the Set:  Consider the colours of your filming environment. If you’ll be against a dark background, opt for lighter clothing to stand out, and vice versa.

• Prioritise Comfort:  Choose clothing that lets you move naturally. Tight or restrictive outfits can limit your movements and may even impact your body language.

• Prepare for Temperature Variations:  Sets can get warm under lights, or they might be overly air-conditioned. If you can, bring options to layer up or down, so you’re not distracted by discomfort.

3. Rehearse Beforehand

Practicing beforehand can ease on-camera nerves and ensure a smoother shoot. Here’s how to get the most out of your pre-shoot practice:

• Practice Key Points:  Encourage those with speaking roles to rehearse their main points. They don’t need to memorise every word but should feel at ease with the material.

• Do a Mock Run-Through:  Even if it’s just with a smartphone, try a practice run. This helps everyone get comfortable with camera placement and allows for feedback on body language and eye contact.

• Focus on Body Language:  Encourage open body language and maintaining eye contact, especially if speaking directly to the audience or an interviewer. This helps build connection and trust with the person watching.

4. Choose the Right People

Not everyone feels comfortable on camera, and that’s okay. The key is to select representatives who will confidently and naturally convey your message:

• Knowledgeable Spokespeople:  Choose people who know the subject inside out. This makes them appear more confident and authoritative on camera.

• Relatable and Approachable:  If the audience is internal, consider a familiar face, such as a team leader. For external videos, someone who feels accessible and approachable can help viewers connect with the message.

5. Don’t Forget Pre-Shoot Relaxation Techniques

Even experienced professionals can feel nervous on camera. A few simple relaxation techniques can make a big difference:

• Take Deep Breaths:  Deep breathing helps calm nerves and prepare for a smooth performance.

• Light Stretching:  Stretching out tension can help your team members look and feel more relaxed on screen.

Ready for Your Next Video Shoot?

By asking the right questions, coordinating wardrobes, practicing and choosing the right representatives, your team can be well-prepared for a polished and professional video shoot. At True Lies Ltd, we specialise in guiding teams through the process, ensuring your video content shines as brightly as your brand.

Ready to make your next video shoot a success? Contact us to discuss how we can support your business with professional, engaging video content.

Corporate Video Shoot Preparation