top of page

5 BIG BAD Video Production Mistakes (And How to Avoid Them)

Are you ready to create a video for your organisation but worried it won’t turn out the way you envision? Maybe you’ve had videos made before that didn’t quite hit the mark. You’re not alone -many organisations make very common mistakes when getting their videos made, but we’re here to help you avoid them.


In the video below, we'll dive into the five most common mistakes often seen during corporate video productions and how you can sidestep them. Once you've watched, keep reading the blog for additional insights and bonus tips!




Mistake 1: Poor Planning

One of the biggest reasons corporate videos fall short is poor planning. Skipping the planning phase or rushing through it often leads to chaos on shoot day. When things go wrong - missing key shots or not effectively delivering the message - it’s usually because of a lack in structure.


Top Tip:

Take time to clearly define your organisation's goals. Are you informing your audience? Promoting a product? Giving them an update on the latest activity? Once this is clear, we can create you a detailed shot list and schedule, allowing enough time for setup, multiple takes, and the necessary breaks. This planning will save so much time on the actual shoot day and avoid the chaos we see too often.


Bonus Tip:

The importance of getting everyone on the same page before shoot day can’t be overstated. Clear communication within the internal team and the production company can ensure that roles are understood, expectations are clear, and the all-important script is nailed down. A smooth shoot always starts with effective communication.


Mistake 2: Underestimating Time

Time is always underestimated. Many think that a professional video can be created in just a couple of hours, but that’s rarely the case. Rushed productions lead to poor results, and a final product that reflects none of the professionalism you’re aiming for.


Top Tip:

Ensure that you can build plenty of time into your schedule. High-quality production takes time, and trying to rush the process will always be visible in the final product. Let the crew have the space to set everything up properly and focus on creating a polished video.


Bonus Tip: It's understandable to want the best possible video to sign-off and upload immediately - but with projects like these, a little patience goes a long way. Give your team and your production crew breathing room to get the essential shots. It’s better to spend more time on a professional product than rush through and compromise on quality.


Mistake 3: DIY Production

It’s tempting to try and save money by going the DIY route, but using a smart phone and in-house resources can lead to poor results (trust us). While DIY is great for quick, low-stakes content, and can even appeal to a passing viewer's craving for something quick and snappy, a corporate video that represents your brand needs something more polished and professional.


Top Tip:

Invest in a professional team like True Lies Ltd to handle the planning, the lighting, the sound and the editing. You don’t need a Hollywood budget, but entrusting your video to experts will help you avoid the common pitfalls of DIY production.


Bonus Tip: Not every project requires a colossal-budget production, but that doesn’t mean it should lack polish. Consider collaborating with a production company like True Lies Ltd who offer various packages and expert consultations for your projects.


Mistake 4: Unrealistic Expectations

Some businesses think their video will go viral overnight or that they can get a blockbuster production on a minimal budget. While it’s great to aim high, setting realistic goals is key to producing a successful video.


Top Tip:

Be clear about your objectives and match your expectations with a realistic budget and timeline. Quality takes time and money, and trusting the production process will deliver better results.


Mistake 5: Neglecting Post-Production

Post-production is where the real magic happens - editing, music, colour correction, sound design. There's a lot to do, so be sure not to fall into the trap of rushing this crucial stage.


Top Tip:

Allow enough time for the editing process and provide constructive feedback to ensure the final video meets your goals. Post-production is where your video truly comes to life, so trust the process and enjoy collaborating with the experts.


Summary

Now that you know the five biggest mistakes companies tend to make when creating their videos, you can safely avoid them and ensure that your next project is the success that it should be. Whether you’re working with a professional production team or managing some elements in-house, proper planning, realistic expectations and post-production attention are key to a great outcome.


Need expert help with your next video?

Contact TrueLiesLtd.com to learn how we can create polished, professional videos that get results for your business, brand or organisation.

5 views0 comments

Comments


UK Registered Company: 12268741

© 2024 True Lies Ltd.  All rights reserved.

bottom of page